Startups' Roundtable
Sales - from recruiting to scaling - "For Startups" shares lessons and insights
May 5, 2020
On this episode I speak with Ali Baker who is the founder of "For Startups" and she works with founders to help them scale, with a focus on building B2B sales teams, developing commercial strategies and recruiting.

Moving from idea to innovation to starting your own venture can be all consuming...and then the selling starts.

In this conversation with Ali Baker we discuss the mindset of founders making the step to entrust sales to someone external to the innovation.  Drawing on work For Startups does with its clients, we move from that point through selecting, course correction and then how to think about the role of process as scaling gets underway.