Marpipe driving ad creative with data - Founder & CEO, Dan Pantelo explains
July 21, 2021
I entered this conversation with Marpipe Founder and CEO, Dan Pantelo interested and curious about the science of personalised online advertising and left excited and educated. What works, what doesn’t, learnings and mistakes – this was an engaging insight into a world that touches each of us every day.
has depth in the multivariate testing sphere of online advertising, but he makes it accessible in this episode. He frames the market and the way decisions are made today and then bridges to the current state and how it can be better for advertisers and consumers through ad creative testing. This is a rich conversation, and I am excited to watch Dan’s and Marpipe’s