Startups' Roundtable
Getting small businesses paid on time - Pencil has a mission & insights
April 19, 2020
In this episode, I had the pleasure of speaking with Tim Demetriou, who is a co-founder of Pencil, which is a new business in the FinTech sector. Pencil is a platform that helps suppliers and distributors manage their trade accounts, and Tim generously shared his startup experiences and insights.

Tim Demetriou  has a clear focus on building his new business with Pencil, and it is equally clear that he has a profound understanding of the business problem he is solving. 

In a previous life, Tim suffered from a lack of a solution like Pencil and that gap caused him irreversible business pain.  In this conversation, he highlights the importance of customer empathy and clarity of purpose.