Startups' Roundtable
Importance of a customer’s backstory
February 28, 2023
The significance of a customer's backstory is something that can't be over-emphasized. Delving into a customer's motivations and needs can give businesses a competitive edge, enabling them to grasp their audience better and make more informed decisions. Taking the time to find out a customer's history can help companies create a more meaningful connection. #customerbackstory #customerjourney #customerrelationship #customerstorytelling #customervalue